The challenge: a promising B2B SaaS with strong product-market fit but almost no organic presence, and rising paid acquisition costs.
The work: rebuilt the site architecture around buyer intent, created bottom-of-funnel comparison and use-case pages, and built topical authority with a supporting content cluster and editorial links.
The result: a 312% increase in organic signups in eight months, a lower blended CAC, and a category-leading position for the highest-intent terms.